I think the most effective advertising strategy is anything that is catchy. Anything that appeals to someone’s interests or is catchy to the eye could most definitely sell. Like for example anything that gets children’s attention like Trix- bright colors with a silly rabbit on the box. But I also believe that not everyone is America is gullible enough to believe that catchy advertisements for certain foods are healthy for you. So with that being said what makes me buy or not buy a product is what appeals to me. I usually like name brands over generic brands but being a college student I’ve had to change that. ;) Jingles to any advertisement to get stuck in everyone’s head, that doesn’t always mean you need to buy the product though.
Like I said, anything with bright colors or a cartoon character on it will get children’s attention. Also anything that has to do with someone winning money or getting a free toy at the bottom of the box will surely get kids to want it more. These two cereal boxes are trying to get the audience to buy this product by saying that it is a good source of fiber in a diet. I know moms want their kids to eat things that they like while staying healthy so I think these cereal boxes not only appeal to children but also parents. But how much fiber can a sugary box on cereal really have? No one can tell how healthy a product is for them unless they read the nutrition facts; no one should go by what the front of the box says. Most of the time it is false advertising.
I definitely agree that bright colors attract most peoples attention, I never really thought of that. I think jingles get stuck in everyones head but I agree that it doesn't mean that is a reason to buy it.
ReplyDeleteYeah little characters can really make a difference when someone is buying a product. At least for me if I found a cereal that had hello kitty on the front, or with pink and pastel colors id be more likely to buy it.
ReplyDeleteI totally agree when you say that bright colors help sell things. But it doesn't just work for children, it could also work with adults. Bright colors and catchy songs and logos also work at tricking the minds.
ReplyDeleteI'm not even going to lie, when I buy cereal i always go to the colors that are bright and that attract me. That all changed when I had to start buying food for myself, now I'm on a budget! Also i agree that the characters draw the children in, with all the commercials.
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